customer + market

research

Unlock the secret to marketing that works: Research

The internet will tell you countless ways to improve your marketing, grow your business, and retain customers. What actually works: knowing who you are customers are. We can help with that.

competitive analysis • market research •

customer research & analysis • surveys & interviews •

Reduce your business risk; do market research

Research answers the core questions about your business’s product or service: demand, market size, economic indicators of your customer, customer location, market saturation, and accurate pricing. No matter your industry, knowing this background is critical to a successful launch or business longevity.

Five red flags that say, “Your brand needs to do market research”

You’re spending on advertising but not seeing an increase in conversions, leads, or revenue

You’re losing customers, but you’re not sure why

Your business reviews include more than a few customer complaints

You’re lost when it comes to your business’s next growth move

You’re out of ideas for your blogs and social media posts

Insightful research will answer your questions, create inspiration, and give space for innovation. We gather and analyze relevant data and insights to develop a well-informed strategy for your brand. Our research project will dig deep into your industry, target audience, and competitors.

what we

deliver

The time you don’t have

303 hours to find the right labels for a wine brand refresh isn’t achievable for most businesses. That’s how long we gave a long-time client when they approached us for their next steps. When it comes to giving an established brand new life, you have to know who’s drinking your wine and who you want to drink your wine. We go above and beyond to ensure you have the answers you need for your next move.

Accurate, helpful buyer personas that inform content and business decisions

450(and counting) is the actual number of buyer personas we've created for clients. We've helped financial firms target new demographics, auto families grow into new geographic areas, and energy companies compete on a state scale. The key to a strong persona is research and information that actually helps create content.

Key knowledge of your competitors

74 competitive analyses tell us that no client—even in the same industry—faces the same obstacles to growth. A competitive analysis helps you differentiate from competitors and fill in offering or service gaps. Before your next product launch, store expansion, or brand redesign, make sure you have all the information to create a winning strategy.

Strategies that convert visitors to clients

40% increase in users shows that any deliverable is better when the strategy is backed by data. Strategy is always a mix of experience, data, creativity, and industry best practices. Research often reveals that the assumptions we make about our clients are wrong. But once we identify knowledge gaps that impact conversions—together, we can fix it.

client wins

Every victory is worth celebrating—and neuroscience backs this up. Gains with Primitive are measurable. We hook you up with analytics and real-time reporting so you can see how we’re winning for you. We’d love to go client by client and tell you how we’ve helped their brand grow, but then this page would be an endless scroll. So, here’s the highlight reel!

Llano Estacado came to Primitive with a vision of completely rebranding the labels of their wines to provide a creative, refreshed look that still communicated the company's long-lasting and well-established identity. We gathered research for the rebrand via competitive and market research and surveys completed by existing and potential customers.

With Allied Investments, we completed a competitive analysis and performed consumer research via interviews and surveys to produce a robust brand book identifying best marketing practices.

Texas Tech enlisted Primitive to manage and execute a multi-phase project that evaluates all technology platforms and tools that the university's advancement and athletics departments use for fundraising. We identified and evaluated inefficiencies and duplicate functions within the tools so TTU could fundraise more effectively and efficiently.