sam™ is an app founded by three dietitians that seek to bring a mobile solution to people with chronic illnesses like high blood pressure and diabetes. Through sam™, users can find custom meal plans, recipes, and education built around their specific conditions, preferences, and goals.
+ DISCOVERY
In the early stages, we worked alongside the client to understand their goals and ideal user. Through this phase, we identified industry challenges that our client sought to overcome with their product. From here, we defined the personality and voice pillars that captured the brand and its mission.
+ DESIGN
+ OUTCOMES
In the end, Primitive created a robust brand that achieved all of the client's goals while catering to user needs. Through a new logo, messaging guide, and branding guidelines, sam™ received all of the assets they needed to launch their brand effectively and consistently across channels.
