menu

lubbock

  road bond

Primitive had the privilege of working with the Lubbock Road Bond PAC to pass Prop A - a road bond to support the future and safety in Lubbock.

campaigning

for the

win

+ Our Goal

Our goal—execute a full-scale political campaign in 60 days securing public support for the $103M Road Bond. Using a data-driven, multi-channel strategy, we crafted a message designed to resonate and drive action.

PRM07401

+ DISCOVERY & SCOPE

Through our discovery phase with the PAC, we understood their campaign mission was to ease traffic congestion, enhance school road safety, and support Lubbock’s growth with vital infrastructure.
 
In the weeks leading up to the election, we launched a full-scale campaign to educate citizens on the need for these improvements, delivering:
 
  • Campaign Messaging
  • Logo & Branding
  • Web Design
  • Organic Social Media 
  • Print & Digital Ad Campaigns 
  • Radio Spots
  • Local & Streaming Commercials
  • And More...

+ CONVEYING THE MESSAGE

We partnered with PAC and community leaders to develop key messaging that highlighted the need for the bond and addressed voter concerns. Within 60 days, we launched the Lubbock Road Bond logo, website, social media presence, and print ads to kick-start a successful campaign.
RB-websiteArtboard 1
Screenshot 2024-12-20 at 12.40.52 PM

+ SEEN & HEARD

Our studio team captured voters' pain points with on-site filming at Lubbock’s busiest school-area roads for STV and local broadcast commercials. Then, we amplified the campaign with strategic radio messaging, pivoting with public chatter to tackle voters’ biggest concerns.
 
  • Two Radio Spots
  • Two :30 TV Commercials
  • 15 Social Media Reels 
PRM06994
Road_Bond_Selects25
ReelsExample
PRM02663

CAMPAIGN IMPACT

+ Converting Vision To Votes

On election day, the Lubbock Road Bond passed! It was a sure win. But, not just for our client and our team—for the entire city. That's the power of a successful partnership. Together, we can inspire change and shape a better future.
 

  • Meta ads reached 632k users with 2.72M total impressions. 
  • On average, audiences saw OTT video spots 37 times.
  • Organic social achieved 1.81M total impressions.
  • 55% of landing page visitors came through digital ads and boosted posts. 

 

VIEW PROJECTS

Lubbock Road Bond

VIEW PROJECTS

Riff Raff Brewing - Branding