To bring the Powered by LBK brand to life, our video strategy focused on challenging outdated perceptions of Lubbock and reintroducing it as a vibrant hub of diversity, opportunity, and growth. We wanted the video to feel big—cinematic and heartfelt—so we combined sweeping city visuals with intimate moments that reflect the soul of the community.
Multiple voice-over actors representing different ages and backgrounds helped us capture a chorus of authentic voices. We blended sourced footage and original scenes from across the city to showcase Lubbock’s beauty from every angle.
The result was a bold and emotional campaign that united and inspired—a true celebration of what our hometown stands for.
