BrightStar Care of Lubbock and BrightStar Care of Amarillo are home health companies. We are supporting them with their recruitment efforts to bring in more quality candidates to provide care to their in-home patients across Lubbock, Amarillo, and surrounding communities.
+ STRATEGY
After meeting with the client multiple times to discuss BrightStar's goals, challenges, and objectives, we created a game plan to conduct market research to guide our strategy. We did countless hours of research to learn more about their competitors, target audience, and industry. From there, we created internal resources that supported our creative and strategic direction.
+ DESIGN
+ OUTCOMES
Through our recruitment campagin, we are providing digital marketing services, ad strategies, studio work, and other services that target nurses, physical therapists, occupational therapists, CNAs, and caregivers in West Texas. Our social media content builds the BrightStar brand, tells their story, and notfies potential candidates of career openings through BrightStar. We have created a top-tier brand video to tell the unique stories and experiences of real employees. Our market research has guided us in creating their buyer personas, competitive analysis, messaging guide, and more resources both of our teams can use internally.