lead copywriter

Position Overview

The Lead Copywriter at Primitive is a seasoned, results-driven leader who plays a crucial role in shaping the voice and content strategy for our clients. This individual excels at transforming complex ideas into clear, impactful copy while guiding and inspiring the copy team to deliver high-quality, engaging content. The Lead Copywriter collaborates closely with the Design, Studio, Client Strategy, Digital Specialist, Development, and Project Management teams to ensure a cohesive brand message across all platforms, driving both team performance and client success through strategic storytelling and creativity.

Applicants must be located in the United States.

Experience Level

Senior Level, 5+ Years Experience

Responsibilities

• Develop Strategic Content Plans: Lead the development and execution of content strategies that resonate with our client’s brand identity and business objectives, backed by thorough research.

• Cross-functional collaboration: Work with design, development, studio, and client strategy teams to ensure seamless and consistent storytelling across digital, social, and traditional platforms.

• Content Creation: Conceptualize and produce engaging, high-quality copy for various platforms, including advertisements, web content, social media, and email marketing campaigns.

• Stay Ahead of Trends: Continuously monitor and integrate relevant industry trends, SEO strategies, UX best practices, and cultural insights to enhance content performance.

• Leadership and Team Development: Mentor and lead a team of copywriters, fostering a collaborative, creative environment that encourages personal and professional growth.

• Campaign Performance Analysis: Monitor and analyze campaign performance, optimizing content strategies based on insights and data.

• Project Management: Manage multiple content projects simultaneously, ensuring high standards of quality and on-time delivery.

Measuring Success in This Role:

• Client satisfaction and campaign performance improvements based on content quality.

• Consistent quality and tone across all copy formats, contributing to cohesive and impactful campaigns.

• Growth and development of the copywriting team, demonstrated by creativity, collaboration, and meeting deadlines.

• Optimization of campaign results through data-driven decision-making.

Qualifications

• 5+ years of experience as a Copywriter, preferably in a marketing or agency setting, with a proven record of producing engaging content for diverse platforms.

• Experience in defining and implementing long-term copy strategies that align with brand objectives.

• Exceptional Writing Skills: Mastery of writing, editing, and proofreading, with an impeccable eye for detail and a deep understanding of grammar and tone.

• Demonstrated expertise in writing compelling and SEO-driven web copy that boosts organic traffic and improves performance metrics.

• Leadership Experience: Experience in managing a team, with demonstrated success in mentoring and empowering creative talent.

• Digital Expertise: In-depth knowledge of SEO, social media, and digital marketing best practices and how to apply them for effective brand communication.

• Portfolio: A diverse portfolio showcasing a range of copy across industries, focusing on web and social media content.

• Strong organizational, project management, and collaboration skills.

• Degree in Marketing, Communications, English, Journalism, or a related field preferred.

Why you'll love Primitive

• Collaborative Culture: We value teamwork, creativity, and mutual respect, creating an environment where you’ll thrive both personally and professionally.

• Flexible and Remote-Friendly: Fully remote role, with opportunities to visit our Lubbock office four times a year.

• Innovative Work Structure: Enjoy a strengths-based culture, a four-day workweek, and the flexibility of unlimited PTO.

• Comprehensive Benefits: Health and dental coverage, employee profit sharing, technology allowance, and ongoing education support.

Primitive.

We are a full-service digital solutions company offering a variety of service lines to serve our clients with innovative solutions for the measured success of their businesses. We strive to consistently operate within our core values of Wonder, Wellness, Community, Discipline, and Grit.