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SEO

SEO vs. SEM

Behind the Acronyms: SEO vs. SEM A few buzzwords, or shall we say acronyms in marketing, are SEO (Search Engine Optimization) and SEM (Search Engine Marketing). While those terms may seem somewhat...

SEO

Building a Local SEO Strategy

One of the many great things about building and maintaining a strong digital strategy is that much of what you are doing applies to in person efforts as well, and vice versa. Being more intentional...

SEO, Digital Marketing

3 Basic On-Page SEO Factors to Pay Attention To

There are over 200 factors that Google uses to rank a page in a search result. Google doesn’t exactly let everyone know which are most critical; however, there are some key factors that are seen by...