Because Nobody Likes a Website That Plays Hard to Get

Your website isn’t just a digital storefront but a hub of activity, drawing in curious visitors who are eager to learn more about what you offer. The longer they linger, the more they explore and engage with your content, transforming a casual browser into a loyal customer. 

Plus, if you really want to grab Google’s attention and climb higher in search engine ranking, then you want your website visitors to hang around. But how do you keep a user’s attention? So glad you asked. When crafting a website, the user experience should drive every decision. 

What’s The User Experience (UX)?

Technically speaking, this term has been dubbed UX and is defined as a “person's emotions and attitudes about using a particular product, system, or service.” 

Because the UX design of a website involves a healthy marriage of art and science, the definition can be subjective based on who you’re talking to. 

To define how UX helps us understand why a well-balanced AND strategic user experience is vital to a website, let's highlight the key signatures 

• Quick to load
• Responsive on mobile
• Easy to access, understand, and navigate

“Now Tell Me Again, Why Does UX Matter?”

Well, there are a whole host of reasons why your user experience matters. Let’s break it down. 

Speed and Efficiency. Speed and Efficiency.

As technology continues to advance and improve, one critical thing hasn’t changed with us humans. We want it, and we want it now.

Take that a step further. Think back on a time when you had a problem or, for example, a question about what digital alternatives to cold calling are being circulated in the industry today.

You might use Google to search “digital alternatives to cold calling” and have this blog pop up. 

Perfect! It seems to answer your question to a T!

But, if you were to click the link with excitement only to have to wait for the article to load, your enthusiasm quickly turns to frustration, and chances are high you will leave the site only to hunt down a new article that you can dive into instantly.

We’ve all experienced the irritation that comes with slow website speeds. And although we can logically explain the who, what, when, where, and why behind a lagging website, it’s the experience the user walks away with that matters. 

As the saying goes, time is money, and people always want results… like yesterday. (I mean, can we blame ‘em?) Ensuring your website is fast will help capture the attention of new visitors, keep the eyes and attention of current customers, and elevate your website’s user experience.

ROI and Conversions

When you enhance the user experience, you’re able to maximize your marketing dollars (Hello, high ROI!) while also increasing conversions. It’s a serious win-win.

But don’t just take our word for it. Let’s unpack it.

Focusing your business on your website’s user experience allows you to take advantage of opportunities you might otherwise miss. 

Your website's big picture story should describe how the visitor moves through the buyer’s journey, using your site as a conduit from point A to point Sale. 

Your website should immediately empower a new visitor to explore your content and offerings and navigate your brand as seamlessly as possible, without unwanted moments of friction that will lead them to bounce and, perhaps, never return again. 

When you laser in on efficiently shortening the distance from lead to sale (omitting clutter, streamlining media, clarifying copy, etc.), you effectively capture the attention of your target personas and raise the odds of converting these individuals to sales. 

Customer Satisfaction and Loyalty

Your website should engage and delight. Continually. Your ideal audience should scroll and meet answers and solutions to the questions they have in an easily digestible and intuitive format. 

When your website can achieve these metrics of success, your business creates a high level of customer satisfaction. And when customers are happy with their overall experience, they will stick with your brand for the long haul. Heck, they might even tell their friends about your business and help to organically build your business base.

That website with a high-caliber user experience guarantees a pleasing business result. Don’t let opportunities for your business growth fall through the cracks.