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Branding and Positioning

Simple Steps to Branding Your Business

In my family, birthdays have always been kind of a big deal. We love getting together to celebrate the birthday boy or girl, laugh a ton, and of course eat cake.

Culture

You Can’t Fudge Copy (Why a Copywriter is Worth the Investment)

One of the things we’ve talked about once or twice around here is the importance of great copy. It plays a critical role in attracting visitors to your website, helping prospects make a decision...

Website Design

Great Copy Doesn’t Start with SEO

One of the things that can make digital marketing such a challenge is that things are constantly changing and evolving. Just when you think you’ve mastered a component of your digital strategy, you...

Website Design

The 5 Website Elements You're Not Using

In today’s world of technology, it’s extremely common for your first point-of-contact with a potential client to be your website. They Googled a broad search question and your product or service...

Culture

Behind the Scenes: Life as a Military Spouse

April, it seems, brings about far more than just May flowers. The month of May has a surprising number of holidays and observances. The list of everything we get to celebrate and appreciate this...

Branding and Positioning

What is Typography?

Hundreds of years ago, books were written out by hand, copied onto paper by monks writing in frigid scriptoriums while they penned pages of flourishing script and beautiful images. Today, print is...

Digital Marketing

Tangible Benefits of a Successful Digital Marketing Strategy

As marketers working in 2022, we have no choice but to operate in a climate of constantly changing and ever-evolving messages. In a place and time where things move at the speed of someone scrolling...

Branding and Positioning

The Power of Strong Partnerships

It doesn’t matter how good you and your team are. In order for your business to grow and thrive, you’re going to have to build partnerships. These partnerships will increase what you can offer your...

Digital Marketing

Do’s and Don’ts of Email Workflows

A few years ago one of my son’s favorite toys was an electricity kit he received for his birthday. You’ve probably played with one of these. With just a few basic parts, you can create electric...