blog.

Digital Marketing

Search, Social, or Video: Which Digital Ad Channel is Right for You?

We are officially past the point in marketing history when running digital advertising campaigns is something your business should just consider. Now, it’s a non-negotiable part of running any sort...

Branding and Positioning

Building a Brand Messaging Strategy

We did some very informal research and asked on social media what people thought brand messaging was. We posted on IG accounts, we asked our friends and family. And the answers made a lot of sense.

Business Growth and Sales

Preparing for the Second Half of 2022

“It’s like I’m drowning, and someone just handed me a baby.” This is how one of my best friends once described how he was feeling when he and his wife welcomed their fourth child into their family...

Digital Marketing

What are SMART Goals?

Goals on their own aren’t always enough. Instead, we need very precise, tangible objectives to help us accomplish our objectives. That’s where SMART Goals come in: they help you know exactly what you...

Product Development

Does Your Product Roadmap Include Client Communication?

The copywriter’s desk is littered with coffee mugs and Aha cans. The software team has gone through more fruit smiles, hot coffee, and midday iced coffees than is healthy. The project manager and the...

Culture

Primitive’s Core Values

Several years ago, we realized that our company needed to make significant changes in how we handle our company culture. This led to the hiring of our Chief of Staff, the documenting of our company...

Website Design

Getting Started - Building a Website

Investing in a high-quality website is one of the most valuable things you can do for your business.

Branding and Positioning

The 5 Types of Positioning Statements

Launching a new product or service isn’t something you take lightly. It requires research, trial and error, and multiple iterations to create something you are confident will perform well when it...

Product Development

An Agile Process: A Software Development Lifecycle for Faster Results

As the world of technology rapidly changes and evolves, the people who create and maintain it have to, too; thus, Agile software development was born.