blog.

Business Growth and Sales

Growing Pains for Small Businesses

The first time I heard the expression “growing pains,” I was around eight years old and terrified my legs were broken because they were sore and achy. My mom assured me that I was just fine and that...

Culture

The Importance of Communicating Intentionally With Your Team

When it comes to growing your business, some of the most critical components involved are also the most intangible. As a business owner, you’ve probably spent a lot of time developing your product or...

Digital Marketing

Defining Your Digital Ad Audience

Defining your Digital AudienceIf you’re as invested in your brand as we are, you know you want your digital ads to hit the mark with every view. Effective digital ads can boost your ROI and convert...

Culture

Employee Spotlight: Bailey Alexander

Name: Bailey Alexander Position: Photographer / Videographer Location: Lubbock, Texas Job Description: Capturing photo and video content for social media and online avenues!

Website Design

Everything is Better in Texas: Wines & Websites

About Llano Estacado Winery Llano Estacado Winery is a Lubbock, Texas, based winery. They’re an established, award-winning brand. You can find their wines in stores across the country. Their market...

Branding and Positioning

Is Your Brand Messaging Working?

Your brand has stiff competition online. Not only do you have to compete with other businesses in your industry, you also have to compete for the actual time and attention of your audience with...

Digital Marketing

Email Workflows Explained + Why You Need Them

Let’s be honest. Traditional marketing is out. But how are you expected to keep up? In the ever-evolving world of digital marketing, it’s a constant battle to stay relevant. Businesses are trying...

Digital Marketing

Search, Social, or Video: Which Digital Ad Channel is Right for You?

We are officially past the point in marketing history when running digital advertising campaigns is something your business should just consider. Now, it’s a non-negotiable part of running any sort...

Branding and Positioning

Building a Brand Messaging Strategy

We did some very informal research and asked on social media what people thought brand messaging was. We posted on IG accounts, we asked our friends and family. And the answers made a lot of sense.