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Business Growth and Sales

Why Sales and Marketing Alignment Leads to Satisfied Clients (and Staff)

Typical vertical company organization puts sales and marketing teams in different departments. And while both these teams don’t do the same job, separating them leads to more work, less satisfied...

Digital Marketing

Landing Page Best Practices

Digital marketing is a constantly evolving process. Not only do technologies and methods adapt and change, but your customers and their situations and needs are constantly changing as well. As a...

Website Design

What is the Difference Between Web Design and Development?

If you’ve ever found yourself wishing a language software like Rosetta Stone would create a specific product in order to parse through the language of your website, you’re not alone.

Digital Marketing

How to Generate Emails With Content Offers

In today’s digital world, earning contact information (like an email address) from prospective customers is a powerful way to build relationships, provide prospects with valuable information for...

Culture

Having Meetings with a Purpose

It doesn't matter what kind of work you're in or what kind of business you own – meetings are unavoidable. And, truth be told, that's not necessarily a bad thing because oftentimes meetings are...

Website Design

Simple Ways to Optimize Your Website for Lead Generation

Of all the marketing assets your company has, your website is the single most important. It may not be as glamorous as social accounts, as fun as a podcast or video channel, or as intriguing as a...

Product Development

Does Your Business Need Custom Software?

These days, it seems as though everyone is having custom software developed for their company, but do you actually need it? Many companies are already taking advantage of the benefits (not needing to...

Product Development

The 4 Main Types of Software

When most of us think about software, we usually think about how complex and complicated it is. We might even think that understanding it is unattainable or too abstract for us. Without a doubt,...

Culture

Primitive Employee Spotlight: Rayann Ragland

Name: Rayann Ragland Position: Graphic Designer Location: Midland Job Description: As a designer for the digital and growth teams, I do various design work from social media to email and web.