blog.

Product Development

The First Step in Building Great Software

There are so many reasons why small to large businesses alike would be on the hunt for new software (improving services, streamlining systems and processes, managing important client data).

SEO

Building a Local SEO Strategy

One of the many great things about building and maintaining a strong digital strategy is that much of what you are doing applies to in person efforts as well, and vice versa. Being more intentional...

Website Design

Building a Website: Template vs Custom

Picture this.

Branding and Positioning

Why the Bison: Primitive’s Branding Story

Few things are more disingenuous than someone who professes to be an “expert,” but never practices the expertise he or she shares. What’s the point of following a chef who doesn’t keep a sharp knife,...

Website Design

What to Keep in Mind When Buying a Domain

Purchasing a domain is a big step for a new business. It should cater to your business’s objectives and also be memorable. However, as of July 27, 2021, there are over 1.87 billion websites (and...

Branding and Positioning

Brand Awareness Metrics You Should Be Watching

We’ve hit the topic of branding and brand awareness pretty hard for the past several weeks, and for good reason. A strong digital presence is no longer highly recommended or a really good idea....

Digital Marketing

Apple iOS Changes: How will your social ads be affected?

Back in April 2021, Apple flipped the marketing world on its head with their iOS 14.5 release.

Branding and Positioning

Building Brand Authenticity: Why You Need it in 2021

We’ve all had moments where reality didn’t come close to meeting our expectations. Whether it’s a Tinder swipe, a #pinterestfail, or a landscaping project, we’ve all felt the same kind of frustration...

Website Design

The Pros & Cons of Using a Website Builder

Building a professional website represents an exciting time of growth for your business. A functional, well-designed site can make a lasting impression on current and potential customers as they...