blog.

Website Design

Website Scalability: the Factor You Didn’t Realize You Needed

My husband and I recently changed out our bathroom shower head, and while that might not sound like an exciting purchase to most people, if you know, you know. The very best part was that I got to...

Branding and Positioning

Building a Brand on LinkedIn

For many people, building a personal brand can be daunting.

Product Development

Web App vs Mobile App

More and more frequently, I feel like I am living in one of those Progressive commercials where an instructor is trying to prevent people from turning into their parents. I love my parents and I’m...

Branding and Positioning

What is a Messaging Style Guide and Do You Need One?

Branding is more than slapping a logo and color palette together, and messaging exceeds the bounds of having an eagle eye for grammar and syntax.

Culture

Say So Long to Silos

A few years ago, I became an avid meal planner. It was a great way to keep our grocery budget trim, help our family use everything in our fridge, and make dinner time a little smoother and more...

Website Design

How To Build a StoryBrand Website

The StoryBrand concept, one that simplifies your business’s unique message to your ideal audience, has been one gaining in popularity especially over the last couple of years.

Digital Marketing

What is a Lead?

At this point in the 21st century, leads are probably something you understand well. Every single business needs leads, because that is how you earn customers. But you can’t just cross your fingers...

Digital Marketing

Inbound 2021: Continuing Education Leads to Higher Sales

Let me let you in on a not-so-secret, secret: even experts need continuing education. It’s easy for any organization to get wrapped up in serving clients that they fail to make time to improve...

Product Development

How to Fund Your SaaS Startup

You’ve probably heard the old adage that every business starts with an idea. Technically, this is true, but it’s probably far more accurate to say that no business can begin without funds. But coming...