blog.

Website Design

Design System 101

As a mom (and let’s be honest, as an adult child), I am passionate about Legos. They promote strategic, creative thinking, are durable, require zero screens, and can fit a wide range of interest...

Digital Marketing

Community Manager vs. Social Media Manager

Building an online community is one important aspect of growing your business. It is much more effective to market your company to a group of people who have a shared, vested interest in your brand...

Digital Marketing

Email Marketing: How to Implement Personalization

Right before my high school graduation, my English teacher gave my senior class some really helpful, practical advice. She was teaching us how to write thank you notes for the graduation gifts we...

Branding and Positioning

When a Messaging Style Guide Isn’t Enough: Building a Brand Book

At Primitive we create brand books for our clients. To us, a brand book captures the visual look of your brand, your why, and how you’re writing about your products or services. This description...

Website Design

The Atomic Design Methodology

My sophomore year, I entered the classroom for my new science course, and was greeted by our head football coach wearing a huge grin and eager to offer us his best dad joke, “Ok guys. I want you to...

Digital Marketing

How to Use a Buyer Persona

You hired an amazingly talented marketing company to do marketing research for your company. Such a win! And you were thrilled to see the package included buyer personas. You’ve read about buyer...

Branding and Positioning

What is a Community Manager?

Creating and executing a successful digital strategy requires multiple roles. You need a strategist, who can keep a laser-like focus on goals and objectives. You need a content architect, who can...

Culture

Primitive Does a 4 Day Workweek

Creating a healthy, thriving business isn’t something that is accomplished overnight. It requires a ton of care, commitment, time, and effort. It also requires an intense focus on caring for both...

Product Development

3 Reasons to Say Yes to Custom Software

The project management system crashes for the second time today—the 4th time this week. Suddenly your Slack blows up, the whole team is frustrated, and you can’t find that linked document you need....