Website Design
How Web Design Helps Business Growth
In the year 2022, it’s pretty rare to find a healthy business that doesn’t have a website. However, not all of these websites are created equal. You don’t have to spend much time...
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Digital Marketing
Email Marketing Metrics: What to Measure and Why
Gone are the days when email is a novelty. Not only does almost everyone you know have an email address, but most of your network also has multiple addresses. It’s one of the most...
Product Development
Building a Product Strategy
A good sense of direction has never been one of my strengths. Some people have no problem navigating through busy cities, always knowing where north is, and going through those...
Business Growth and Sales
The Five Stages of Business Growth
A few years ago, my family changed our lives forever (in the best way possible) when we welcomed the newest furry member of our family, our dog Prince. And while there's no going...
Digital Marketing
What Makes Content Marketing So Effective?
One of the best things about Disney+ has been the opportunity to share with my kids some of the shows I watched when I was their age. We laugh about how styles have changed, how...
Branding and Positioning
How to Find Your Brand’s Voice
When you talk about marketing your brand online, one of the things that sometimes takes a backseat is your content. And I understand this, because written content isn’t as large...
Business Growth and Sales
Lessons from Growing Too Fast
Few things require as much grit, endurance, passion, humility, and commitment as growing a successful business. It is not for the faint of heart. One of the things that makes it...
Product Development
The Value of User Research for Custom Software
There is an old saying in business that the customer is always right. And while that adage is mostly rooted in the principle of offering consistently excellent customer service...
Digital Marketing
Hidden Money: Co-op and Marketing Development Funds
The nature of our work at Primitive allows us to partner with a lot of different companies. We’ve worked with businesses in multiple industries and of all sizes. Each comes with...