blog.

Branding and Positioning

How to Use Logo Usage and Messaging Guides

Like many things, when it comes to your company's branding, consistency is key. Think about a brand you could recognize anywhere. Chances are, it's easy to identify because of the repetitive use of...

Digital Marketing

Strategy First: Creating High-Quality Content

It’s no secret that we’re big believers in digital marketing around here. It’s one of the service lines we offer to serve our customers, and we’ve seen great success with it. But using the single...

Digital Marketing

How to Get the Best Results from Your Email Marketing Strategy

It’s estimated that the average person checks their email at least 15 times per day*. This means that email is a pretty integral part of our lives, and it’s a powerful tool for communicating with...

Digital Marketing

3 Truths Every Marketer Should Know About Email Segmentation

When it comes to email, marketers sometimes adopt the same philosophy as we have for coffee and ice cream: if some is good, more must be better. But too much of a good thing can end up being pretty...

Culture

Primitive Employee Spotlight: Hannah Coe

Name: Hannah Coe Position: Account Manager Location: Lubbock, Texas Job Description: I’m the go-to gal for my clients and any of our team members working on my accounts.

Culture

Deep Work Day: Primitive’s Learnings

Caring for our team well is one of our most significant priorities. If our team is not well cared for, it is impossible for them to do the important work of caring for our clients. It’s a crucial...

Website Design

How Web Design Helps Business Growth

In the year 2022, it’s pretty rare to find a healthy business that doesn’t have a website. However, not all of these websites are created equal. You don’t have to spend much time on the internet...

Digital Marketing

Email Marketing Metrics: What to Measure and Why

Gone are the days when email is a novelty. Not only does almost everyone you know have an email address, but most of your network also has multiple addresses. It’s one of the most common ways...

Product Development

Building a Product Strategy

A good sense of direction has never been one of my strengths. Some people have no problem navigating through busy cities, always knowing where north is, and going through those weird turnabouts...