blog.

Branding and Positioning

What is Typography?

Hundreds of years ago, books were written out by hand, copied onto paper by monks writing in frigid scriptoriums while they penned pages of flourishing script and beautiful images. Today, print is...

Digital Marketing

Tangible Benefits of a Successful Digital Marketing Strategy

As marketers working in 2022, we have no choice but to operate in a climate of constantly changing and ever-evolving messages. In a place and time where things move at the speed of someone scrolling...

Branding and Positioning

The Power of Strong Partnerships

It doesn’t matter how good you and your team are. In order for your business to grow and thrive, you’re going to have to build partnerships. These partnerships will increase what you can offer your...

Digital Marketing

Do’s and Don’ts of Email Workflows

A few years ago one of my son’s favorite toys was an electricity kit he received for his birthday. You’ve probably played with one of these. With just a few basic parts, you can create electric...

Business Growth and Sales

7 Ways to Show Your Customers Appreciation

As a kid, I had no concept of why holidays like Mother’s Day or Father’s Day mattered. I loved my parents a lot, I tried to be on good behavior most of the time, and they could eat ice cream whenever...

Culture

The Value of Weekly Check-ins

At the beginning of this year, we began implementing a four-day workweek for our team. We chose to ease into this schedule by having half of our team off each Friday. This would allow us to work out...

Culture

Primitive Employee Spotlight: Alison Quisenberry

Name: Alison Quisenberry Position: Copywriter Location: Lubbock, Texas Job Description: Whatever a client needs, I write it. I also take steps to ensure it is the best product possible. This includes...

Website Design

4 Surprising Website Elements that Might Be Hurting Your UX

Of all the marketing tools in your arsenal, your website is the most powerful. It’s one of the few marketing assets you own completely. If Facebook, Google, and Twitter all shut down tomorrow, your...

Digital Marketing

Strategy First: Creating High-Quality Content

It’s no secret that we’re big believers in digital marketing around here. It’s one of the service lines we offer to serve our customers, and we’ve seen great success with it. But using the single...