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Digital Marketing

Inbound vs. Outbound Marketing: Do You Know the Difference

Owning and operating a business means you regularly have to think about income and expenses. Business owners are constantly evaluating the different aspects of their budgets and trying to decide what...

Digital Marketing

Marketing Myth: You Can’t Track ROI in Marketing

We all know that in order to really make an impact on your business, you have to be able to maximize effectiveness and minimize costs.

Branding and Positioning

Everything You Need to Know About Rebranding

Your brand is perhaps the biggest way to communicate what it is your company does, how it does it, and the values/mission that propels your business forward. Essentially, the identity of your brand...

Digital Marketing

Buyer Persona Examples: Defining Your Target Audience

Instead of spinning your wheels attempting to capture the attention of every consumer out there, buyer personas allow your business to narrow the focus to specific individuals whose characteristics...

Website Design

Top 10 Must Haves for Creating an eCommerce Website

Anyone who has created, or is in the process of creating an eCommerce website knows it can possess an overwhelming number of moving parts.

Digital Marketing

How to Create a Social Media Style Guide

While living in the middle of a pandemic comes with some severe limitations for businesses, it also presents some really unique opportunities. One of those opportunities is the chance to connect with...

Digital Marketing

Utilize The NBA's Digital Marketing Tactics for Your Brand (2020)

As fans have started to come back around, the National Basketball Association (NBA) recently experienced some of their highest ratings in years. The revival can be thanked in large part to their...

Digital Marketing

Digital Solutions for a Low-Touch World

We have been in the throws of multiple, unprecedented changes – often one after the next after the next. And although change can sometimes produce a bitter taste in our mouths, it’s critical as...

Digital Marketing

Social Media Marketing vs. Social Media Management

For the past few years, marketing blogs and websites have talked about the importance of your business’s online presence. You’ve probably read phrases like, “Your audience is online more than ever,”...