blog.

Business Growth and Sales

Digital Alternatives to Cold Calling

It wasn’t that long ago that cold calls were a completely acceptable form of selling. Prospects weren’t that surprised or even put out to pick up their telephones and hear from someone they didn’t...

Culture

Primitive Employee Spotlight: Zane Ennis

Name: Zane Ennis

Website Design

The Best CMS Platforms

Raise your hand if you’ve ever started a project around your house, only to realize that the only way you stand a chance of completing it is if you purchase some tool or gadget from Home Depot? (I’m...

Digital Marketing

Breaking Down Real Time Marketing

If you follow any sources for digital marketing and strategy, you’re going to come across phrases like editorial calendar and content schedule (or some variety of these connotations). The reality is...

Website Design

How Much Does a Custom Website Cost?

If there is one positive lesson businesses can take away from 2020, it’s this: investing in your digital presence is one of the smartest (and most necessary) choices you can make. Gone are the days...

Digital Marketing

4 Social Media Myths Debunked

Social media has been around long enough that myths about it have become pretty commonplace. Thanks to the internet, many of these myths have been presented as facts, and some businesses even create...

Branding and Positioning

5 Financial Firms with Killer Branding

You can make a safe bet that a few eyes will roll when someone brags about their organization having “killer branding.” Couple that claim with an industry such as financial and wealth management, one...

Digital Marketing

Pillar Pages and Topic Clusters: What Every Marketer Needs to Know

Most people in the digital marketing realm have heard the phrases ‘pillar page’ and ‘topic cluster’ used a lot over the course of the past year. They’re hot topics.

Business Growth and Sales

Business Gone Virtual: How to Have an Effective Sales Meeting via Zoom

One of the advantages of an increasingly digital world is that we’ve learned how to create virtual options for almost every aspect of our businesses. Things that once required a physical presence can...