blog.

Product Development

5 Essential Skills to Look for In a Software Developer

When looking for a developer, the initial list of questions can be fairly short. Especially if this is your first go at a new project. However, like many things, a shortlist is rarely a thorough...

Branding and Positioning

Brand Voice: What Is It, and Why Does It Matter?

When you’re building out a digital strategy for your brand, there are a lot of things to consider. And while they are all incredibly important, some of them can feel bigger and weightier than others....

Website Design

The Importance of Color Theory in Web Design

Color is arguably one of the most important aspects of any website.

Financial Firm Services

How Financial Advisors Can Build Trust With Their Customers

It’s safe to say that Covid-19 brought about just a few changes to our world. Some of these were expected, like an increase in your use of hand soap or sanitizer. But others might have surprised you....

Culture

Primitive Employee Spotlight: Elie Andraos

Name: Elie Andraos Position: Product Architect

Business Growth and Sales

An Introduction To RevOps

Any business with an intentional focus on revenue has given a lot of thought to how they structure their business. This is really smart, because the opportunities to increase income don’t just exist...

Product Development

SaaS vs. Custom Software: Which is Best for Your Business?

Businesses of every size and industry share many commonalities, and one of those is that almost every single business can benefit from software of some kind. Regardless of what you do, software can...

Full Rebrand vs. Logo Redesign

At some point in our lives, we’ve all decided to change our look. Whether it’s choosing to finally upgrade from your dad’s sports coat, shaving facial hair, or finally deciding to move on from the...

Website Design

Is Your Business Ready For Google’s New Core Web Vitals?