blog.

Digital Marketing

How to Optimize Your Google My Business Listing

Google My Business is one of those tools that is overwhelming in its simplicity and practicality. It's like a Facebook page, solely for businesses, but the beauty of this platform is that it shows up...

Digital Marketing

What is STP in Marketing?

The worlds of business and marketing come with a lot of words, acronyms, and abbreviations not commonly used in everyday speech.

Website Design

Ecommerce Website Best Practices

This past month, I accomplished a goal I’ve had for several years: I managed to purchase everything my kids need for school completely online. (Anyone who has scoured the crowded aisles of Walmart or...

Product Development

The First Step in Building Great Software

There are so many reasons why small to large businesses alike would be on the hunt for new software (improving services, streamlining systems and processes, managing important client data).

SEO

Building a Local SEO Strategy

One of the many great things about building and maintaining a strong digital strategy is that much of what you are doing applies to in person efforts as well, and vice versa. Being more intentional...

Website Design

Building a Website: Template vs Custom

Picture this.

Branding and Positioning

Why the Bison: Primitive’s Branding Story

Few things are more disingenuous than someone who professes to be an “expert,” but never practices the expertise he or she shares. What’s the point of following a chef who doesn’t keep a sharp knife,...

Website Design

What to Keep in Mind When Buying a Domain

Purchasing a domain is a big step for a new business. It should cater to your business’s objectives and also be memorable. However, as of July 27, 2021, there are over 1.87 billion websites (and...

Branding and Positioning

Brand Awareness Metrics You Should Be Watching

We’ve hit the topic of branding and brand awareness pretty hard for the past several weeks, and for good reason. A strong digital presence is no longer highly recommended or a really good idea....