8 Reasons Newsletters Drive Web Traffic

Newsletters are more than just emails—they are your crucial connection to your customer base. They drive traffic to your webpage, pique interest, and forge connections. If you’re wondering if your business could benefit from a consistent newsletter, this blog is for you! 

Inbox Influence: Crafting a Powerhouse Brand

For many of our clients, we recommend some type of regular newsletter. Newsletter marketing can help to foster a relationship with your consumers and grow your brand’s marketing presence. 

# 1 Measurable Results

Newsletters give you all the numbers to crunch. Their analytics allow you to track open rates, click-through rates, and conversion rates. This data helps inform and optimize your content strategy, improving web traffic over time. 

It can also show you what your customers are most interested in by tracking how much time they spent reading your email and which links they engaged with. This way, you can determine where your business should grow by offering new products or services that align with your customers' needs. 

# 2 Traffic Independence

By leveraging newsletters as a traffic source, you create a more stable and controllable channel for ushering visitors to your website. Essentially, you control the content and frequency of the messages you generate. This independence from external factors provides a valuable complement to other traffic-generating strategies like SEO and paid advertising.

# 3 Multiple Touchpoints

By including various links in your email that lead to different pages of your website, like a specific blog post or product page, you create multiple opportunities for subscribers to visit your site.

Incorporating diverse links in your newsletter can be a game-changer for your web traffic. Showcasing the full spectrum of your content, from insightful blog posts to must-have products and valuable resources, gives subscribers multiple reasons to click through and explore. This strategy also provides valuable insight into what your audience is interested in. 

#4 Strategic Calls to Action

Using strategic calls to action (CTAs) adds that extra punch to any solid newsletter. Well-crafted, compelling CTAs encourage readers to click through to your website for more information, special offers, or to read full articles. What does that do? Generates more web traffic, of course!

#5 Promote New Content

Want a recognizable brand? Generate buzz! Tease your audience about upcoming projects in the pipeline or a new feature/product about to hit the market. Then, use strong CTAs (call back to #4!) to send readers to check out new blog posts, products, or services on your website. This brings fresh traffic to new product pages.

#6 Target Content

Newsletters offer a unique way to deliver specific information to select audiences. By segmenting your list and personalizing your message, your brand becomes more personal and relevant to individual customers. With a well-crafted newsletter strategy, you're not just throwing information into the void–you're serving up tailor-made content that can be directed to your audience’s interests. 

#7 Build Trust and Authority

Consistently providing valuable content in your newsletters establishes your brand as a thought leader. When you offer helpful information for your audience, you’re doing more for your brand than you think. You’re building trust. With that relational credit, you can encourage subscribers to visit your website for more in-depth information on the topic at hand.

#8 Position Your Brand On Top

Top of mind, that is. Regular newsletters keep your brand front and center in your audience's mind. They're your ticket to staying relevant, even when customers aren't actively shopping. 

Think about it. Your subscriber might not need a new fridge today, but when that old cooler finally kicks the bucket, guess whose brand will be top of mind? Yours. Why? Because you've been present and available in their inbox all along. When it's time to buy, you won't just be a choice — you'll be the choice.

Struggling With Your Newsletter?

Marketing is what we do. That includes understanding your brand and your audience for an effective, strategic newsletter that boosts ROI. If you need a partner to help craft relevant newsletter content, look no further!